After 10 million sales and record-breaking critical acclaim, Baldur's Gate 3 CEO explains the secret to the RPG's success: "Treat your players as you would like to be treated"

GamesRPGBaldur’s Gate 3After 10 million sales and record-breaking critical acclaim, Baldur’s Gate 3 CEO explains the secret to the RPG’s success: “Treat your players as you would like to be treated"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. GamesRPGBaldur’s Gate 3After 10 million sales and record-breaking critical acclaim, Baldur’s Gate 3 CEO explains the secret to the RPG’s success: “Treat your players as you would like to be treated"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. (Image credit: Larian) Baldur’s Gate 3was a runaway success both critically and commercially, and now its CEO has explained his philosophy behind treating the RPG’s ever-growing community. In an interview withGamesIndustry.bizafter Baldur’s Gate 3’srecord-breaking win at the BAFTAs, Swen Vincke was asked how his team went about building momentum for the game, and then maintaining that strong start. What he offered was “a very Catholic answer - treat your players as you would like to be treated, that’s it.” Later in the interview, after discussing the importance of long-term thinking over short-term profit-seeking -something that Vincke has railed against since the release of the game- Vincke talks about the amount of work that’s gone into Baldur’s Gate 3 since release: “We updated it, we added new content - I think word of mouth is doing its job. There’s a lot of epople telling their friends that they should try BG3, so we’re definitely seeing a lot of new players getting on board with it. I mean, our marketing strategy was word of mouth. We said, if you get critical acclaim in word of mouth, the rest will follow.” The rest has certainly followed. At GDC, it was confirmed that Baldur’s Gate 3 seemed well ahead of even Vincke’s estimates, eclipsing ten million sales. And whileno Larian-made sequel or DLC is on the horizon, the studio’s next two games -based around original IP- are certainly in a very healthy place. Vincke said earlier this yearhe’d “finally figured out” the first act of his next project. 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super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS 1Nemesis review: “A magical sense of tension” 1Nemesis review: “A magical sense of tension” 1 Nemesis review: “A magical sense of tension” 2Arcs review: “A whole lot of game in a small package” 2Arcs review: “A whole lot of game in a small package” 2 Arcs review: “A whole lot of game in a small package” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3 Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4 Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5 Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1 Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2 Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3 Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4 The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5 Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1 Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2 Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3 Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4 Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5 Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”