As EA considers in-game ads, one Baldur's Gate 3 player dares to imagine the RPG as a Raid: Shadow Legends marketing machine

GamesRPGBaldur’s Gate 3As EA considers in-game ads, one Baldur’s Gate 3 player dares to imagine the RPG as a Raid: Shadow Legends marketing machineWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. GamesRPGBaldur’s Gate 3As EA considers in-game ads, one Baldur’s Gate 3 player dares to imagine the RPG as a Raid: Shadow Legends marketing machineWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. (Image credit: Larian Studios, EA, @SongbirdN7) If you think EA’s experimentation withimplementing dynamic ads in their gamessounds like business speak for in-game product placement,Baldur’s Gate 3players have put your thoughts to pictures. Twitter user SongbirdN7 went on a series of tongue-in-cheek quote retweets of the GameSpot announcement following the news.The firstadds a screenshot of BG3’s Lae’zel as she shares an important moment with the player character, a pivotal point near the end of her romance arc. “You showed me the betweens and beyonds. Between war and peace, beyond passion and obsession,” the caption reads, faithfully recounting Lae’zel’s romantic words as per Larian’s script, before lapsing into a trite Raid: Shadow Legends plug. “The dawn was my torment. Rustling leaves, agony. I couldn’t wait to escape this place. Now, I revel in it. I revel in you. You showed me the betweens and beyonds. Between war and peace, beyond passion and obsession. And now I will show you Raid Shadow Legends, a mobile-” https://t.co/mxor2WbzN9 pic.twitter.com/JsdqxCzqhLMay 12, 2024 “The dawn was my torment. Rustling leaves, agony. I couldn’t wait to escape this place. Now, I revel in it. I revel in you. You showed me the betweens and beyonds. Between war and peace, beyond passion and obsession. And now I will show you Raid Shadow Legends, a mobile-” https://t.co/mxor2WbzN9 pic.twitter.com/JsdqxCzqhLMay 12, 2024 You need only look at the aggressive plugging on the Sims 4 splash page when you boot up the game to see that this desire to push players to buy more EA content is already rife in the publisher’s games, but “dynamic ad insertion” might look very different. The baked-inStar Wars beer adsbroadcasted in Chile during the early 2000s spring to mind, and it seems this BG3 fan is on the same wavelength. 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