Gamers have been voting with their wallet for years – that's why 82% of US players reportedly made freemium in-game purchases last year
A new report also found 62% of adults over 18 are gamers
Table of Contents
GamesGamers have been voting with their wallet for years – that’s why 82% of US players reportedly made freemium in-game purchases last yearWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesGamers have been voting with their wallet for years – that’s why 82% of US players reportedly made freemium in-game purchases last yearWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Rockstar Games)
A newly released joint report from marketing, media, and data firm Comscore and in-game advertiser Anzu found that in 2023, 82% of US gamers made in-game purchases in a “freemium” game of some kind, perGames Industry’s read of the paywalled report.
If you’d asked me what this figure would’ve been, as someone who’s been writing about …
