"I may need your help": Japanese visual novel publisher goofs too close to the sun by saying one anime girl plushie made more money in 28 hours than its past 28 years of games

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. (Image credit: Nitro Origin / Jast) Saya no Uta, orThe Song of Sayain English, is a notoriously graphic visual novel from the mind of Gen “Urobutcher” Urobuchi where a whole bunch of NSFW (arguably not safe for life, frankly) stuff happens. Its most iconic character is a disarmingly sweet-looking anime girl (andnothingelse) named Saya. Little ol' Saya recently got a new Fumo-brand plush from longstanding Japanese visual novel publisher JAST, as the company flagged onTwitter, and it was such a success that it caused a frankly amazing storm of miscommunication. “Since the Saya Fumo has made more money in 28 hours than all our visual novel releases for the last 28 years combined (including Saya no Uta somehow) we’re rebranding to Dave’s Fumo Emporium and focusing exclusively on Saya Fumos forever,” said JAST’s Dave Adams in a tweet sharing the $60 plush and $100 vinyl-and-plush bundle for Saya. Since the Saya Fumo has made more money in 28 hours than all our visual novel releases for the last 28 years combined (including Saya no Uta somehow) we’re rebranding to Dave’s Fumo Emporium and focusing exclusively on Saya fumos forever. pic.twitter.com/Mz6vdRyebIApril 10, 2024 Since the Saya Fumo has made more money in 28 hours than all our visual novel releases for the last 28 years combined (including Saya no Uta somehow) we’re rebranding to Dave’s Fumo Emporium and focusing exclusively on Saya fumos forever. pic.twitter.com/Mz6vdRyebIApril 10, 2024 To be fair, it’s not a bad plan. Within hours of the original post, the standalone Saya plush had sold out entirely, with only the vinyl bundle left standing. Saya fans remained unsated, and just under three hours after that, the bundle was gone too. (If you’re wondering why I’m not linking to the plushies, it’s partly because they’re sold out, but mostly because even the shop’s recommended products are incredibly NSFW because this is an R18 game and storefront. Look them up at your own risk.) “And that’s that. All gone, everywhere. None left in the world. Thank you all for your incredible support of Saya, the perfect wonderful girl who never did anything wrong,” the JAST accountsaid. “Now we have the cursed knowledge that selling Fumos to disturbed egirls is far more lucrative than [visual novels],” concludes the publisher, which has since understandably changed its Twitter bio to JAST Fumo Emporium. Sign up to the GamesRadar+ Newsletter Weekly digests, tales from the communities you love, and more JAST Fumo Emporiumsaysthere were no “unusually large” orders that would indicate scalpers, so “at least on the hmarket [store] the real fans got them.” Asked how many plushies were produced, the emporiumrespondedsimply: “All of them.” Here are thebest visual novelssure to hook you for hours on endwithoutdealing permanent psychic damage to your higher brain. For the most part, anyway. 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take on Tolkien” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5 Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 1Squid Game season 2 review: “Secures its place as one of the best shows on television right now” 1Squid Game season 2 review: “Secures its place as one of the best shows on television right now” 1 Squid Game season 2 review: “Secures its place as one of the best shows on television right now” 2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 2Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 2 Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 3Secret Level review: “An uneven experience with serious highlights that ultimately make up for 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