Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"
Michael Douse says marketing straight-up "doesn't work" anymore
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GamesRPGBaldur’s GateBaldur’s Gate 3Larian publishing director says “marketing’s dead” because players don’t want to be “bamboozled,” and “we learned that with Baldur’s Gate 3"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
GamesRPGBaldur’s GateBaldur’s Gate 3Larian publishing director says “marketing’s dead” because players don’t want to be “bamboozled,” and “we learned that with Baldur’s Gate 3"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works.
(Image credit: Larian Studios)
Larian publishing director Michael Douse reckons video game marketing is a thing of the past.”
Douse sat down withPC Gamerand other developers as part of a broad conversation …
