Putting the Borderlands 4 reveal just 2 weeks after the Borderlands movie's $90m flop is being hailed as Randy Pitchford's ultimate "big brain move"

GamesAction RpgBorderlandsBorderlands 4Putting the Borderlands 4 reveal just 2 weeks after the Borderlands movie’s $90m flop is being hailed as Randy Pitchford’s ultimate “big brain move"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. GamesAction RpgBorderlandsBorderlands 4Putting the Borderlands 4 reveal just 2 weeks after the Borderlands movie’s $90m flop is being hailed as Randy Pitchford’s ultimate “big brain move"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. (Image credit: Gearbox Software) The newly announcedBorderlands 4is doing a strange bit of damage control for theGearboxfranchise after the disastrous Borderlands movie. This was all well before Gearbox CEO Randy Pitchford very confidently saidBorderlands 4 was the “greatest thing” the studio has ever done. There’s dancing around something, then there’s whatever Pitchford was doing here. “Big Brain Move: Give movie rights to your franchise to a group that will butcher it… distraction technique! Follow up: Release un-leaked announcement!” reads oneRedditcomment reacting to the game announcement. “Damage control at it’s finest” chimes in another comment. In fact, it’s worth pointing out that the Borderlands movie already appears to have had a positive effect on the games it takes inspiration from.Borderlands 3 rocketed up Steam’s best-sellers chartlast week for example, while Borderlands 2 has also seen a huge influx of players. Even if people didn’t love the movie, it’s good that they’re still trying out Gearbox’s games. Sign up to the GamesRadar+ Newsletter Weekly digests, tales from the communities you love, and more Borderlands 3’s new update lets players skip to max level in the funniest way possible: starting at the final boss with garbage gear. CATEGORIESPC GamingPS5Xbox Series XPlatformsPlayStationXbox CATEGORIES More about borderlandsGearbox lead wants Borderlands 4 to have less “toilet humor,” says the thought of “skibidi toilet” and a gun called “Hawk 2A” in the game makes him want to “cry real tears"The new Borderlands 4 trailer’s hidden messages have already been decoded, leaving the community with yet another riddle More about borderlands Gearbox lead wants Borderlands 4 to have less “toilet humor,” says the thought of “skibidi toilet” and a gun called “Hawk 2A” in the game makes him want to “cry real tears"The new Borderlands 4 trailer’s hidden messages have already been decoded, leaving the community with yet another riddle Gearbox lead wants Borderlands 4 to have less “toilet humor,” says the thought of “skibidi toilet” and a gun called “Hawk 2A” in the game makes him want to “cry real tears” Gearbox lead wants Borderlands 4 to have less “toilet humor,” says the thought of “skibidi toilet” and a gun called “Hawk 2A” in the game makes him want to “cry real tears” The new Borderlands 4 trailer’s hidden messages have already been decoded, leaving the community with yet another riddle The new Borderlands 4 trailer’s hidden messages have already been decoded, leaving the community with yet another riddle Latest See more latest► Most PopularOne of Sonic 3’s writers threatens us with a good time in a future movie: “We gotta get Big the Cat in there in some capacity"This nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC tooLeague of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane"After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarmingJames Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed"Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digitalEscape the horrors of family time this holiday with Slitterhead’s first ever discountNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneYou might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeathThe team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about itNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief” Most PopularOne of Sonic 3’s writers threatens us with a good time in a future movie: “We gotta get Big the Cat in there in some capacity"This nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC tooLeague of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane"After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarmingJames Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed"Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digitalEscape the horrors of family time this holiday with Slitterhead’s first ever discountNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneYou might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeathThe team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about itNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief” Most PopularOne of Sonic 3’s writers threatens us with a good time in a future movie: “We gotta get Big the Cat in there in some capacity"This nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC tooLeague of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane"After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarmingJames Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed"Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digitalEscape the horrors of family time this holiday with Slitterhead’s first ever discountNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneYou might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeathThe team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about itNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief” Most Popular One of Sonic 3’s writers threatens us with a good time in a future movie: “We gotta get Big the Cat in there in some capacity” This nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC too League of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane” After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarming James Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed” Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digital Escape the horrors of family time this holiday with Slitterhead’s first ever discount Nosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted one You might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeath The team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about it Nosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS 1Nemesis review: “A magical sense of tension” 1Nemesis review: “A magical sense of tension” 1 Nemesis review: “A magical sense of tension” 2Arcs review: “A whole lot of game in a small package” 2Arcs review: “A whole lot of game in a small package” 2 Arcs review: “A whole lot of game in a small package” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3 Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4 Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5 Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1 Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2 Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3 Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4 The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5 Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1 Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2 Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3 Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4 Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5 Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”