Smile 2 repeats the original movie’s spooky marketing tactics by having random actors show up in public places

When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. (Image credit: Paramount Pictures) Creepy smiling people have been spotted at today’s Dodgers vs. Mets game for ‘SMILE 2’. pic.twitter.com/m58HZVUORtOctober 14, 2024 Creepy smiling people have been spotted at today’s Dodgers vs. Mets game for ‘SMILE 2’. pic.twitter.com/m58HZVUORtOctober 14, 2024 However, fans were quick to point out that the same tactic was used to promote the first film. In 2022, Paramounthad actors show upat sporting events, being news broadcasters and in busy areas wearing neon shirts and pulling the same creepy smile. The stunts caused people to talk about the movie and ultimately spiked moviegoers' interest in the new franchise. But the sequel is not the first scary movie of the year to get experimental with its marketing. During the spring, horror remakeThe Strangers: Chapter 1had actors dressed as the three Strangers showing up onRing Doorbellcameras and in public places. And the Nicolas Cage starrer Longlegs went for the virtual approach and posted a string of ominous and mysteriousvideos and imagesbefore confirming what movie the videos were in fact promoting. Smile 2 releases in theaters on 18 October. For more thrills and chills, check out our selection of thebest horror moviesof all time and all of theupcoming horror movieson the way. 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