The Boys' personalized ads joke in season 4 episode 5 was inspired by a real Amazon request, says creator
We said no thanks, but we're definitely making a joke about it
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(Image credit: Prime Video)
It’s been patently clear sinceThe Boyspremiered in 2019 that no-one is safe from the hit Prime Video show’s ridiculing. Not even the company behind its host streaming platform…
In the latest instalment, there’s a scene where A-Train (Jessie T. Usher) and The Deep (Chace Crawford) are tasked with attending V52, an event similar to the likes of Comic-Con orDisney’s D23 Expo. While the latter is teasing an upcoming project, he explains that every title will have digitally personalized ads. For instance, if a white person is watching a certain show, like The Deep’s “three-time MTV Award winner” Rising Tide, they’ll see a character holding a bottle of IPA beer, whereas if Black people tune in, they’ll see that same character holding a bottle of peach cognac.
“Y’know, custom digital product …
