The Witcher 4 studio CEO says the team will be staying pretty quiet before release, but he wants to "drop crumbs" to "whet the appetite" of the community

GamesRPGThe WitcherThe Witcher 4The Witcher 4 studio CEO says the team will be staying pretty quiet before release, but he wants to “drop crumbs” to “whet the appetite” of the communityWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. GamesRPGThe WitcherThe Witcher 4The Witcher 4 studio CEO says the team will be staying pretty quiet before release, but he wants to “drop crumbs” to “whet the appetite” of the communityWhen you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. (Image credit: CD Projekt RED) Video game marketing takes many different forms, and theCD Projekt RedCEO has opened up about how the team wants to approach getting us all hyped forThe Witcher 4. The Witcher 4 was announced back in 2022, which seems like an age ago, especially given that it hasonly just hit full production. Some people think games are announced too early these days (witha former Naughty Dog developer recently explaining why that happens), andCD Projekt Redis planning to make sure we have some new information to keep us interested for the next few years. Speaking toEurogamer, CEO Michał Nowakowski says “the marketing campaign, slightly earlier before the launch of the game, that’s different than the actual, say, ‘mass attack’. Mass attack is when you announce the date, you start collecting the pre-orders and it really is that race from that point, that moment, to the moment you launch the game.” We don’t know much about The Witcher 4 right now, aside from the fact itprobably won’t be a PC-first launch, but that will change soon. “Yes, there’s theories and so on,” Nowakowski says. “But there’s nothing really specific. So we want to drop the crumbs here and there so that people - and the media as well - can pick up on it and try to figure out what it is we’re trying to say this time.” The plan clearly works. Here I am writing about it, here you are reading about it. As for what exactly the strategy entails, “having some video assets, or something to whet the appetite of the fans - not even to create the hype so much,” Nowakowski explains. If you want your appetite satiated, you should check outeverything we know aboutThe Witcher 4so far. Sign up to the GamesRadar+ Newsletter Weekly digests, tales from the communities you love, and more CATEGORIESPC GamingXbox Series XPS5PlatformsXboxPlayStation CATEGORIES More about the witcherThe Witcher fans in shambles after a new book reveals just how old Geralt really isGeralt of Rivia goes head to head with a Witcher from another school in a new comic from X-Men and Flash writer Si SpurrierLatestNosferatu ending explained: your biggest questions answeredSee more latest► More about the witcherThe Witcher fans in shambles after a new book reveals just how old Geralt really isGeralt of Rivia goes head to head with a Witcher from another school in a new comic from X-Men and Flash writer Si SpurrierLatestNosferatu ending explained: your biggest questions answeredSee more latest► More about the witcherThe Witcher fans in shambles after a new book reveals just how old Geralt really isGeralt of Rivia goes head to head with a Witcher from another school in a new comic from X-Men and Flash writer Si Spurrier More about the witcher The Witcher fans in shambles after a new book reveals just how old Geralt really isGeralt of Rivia goes head to head with a Witcher from another school in a new comic from X-Men and Flash writer Si Spurrier The Witcher fans in shambles after a new book reveals just how old Geralt really is The Witcher fans in shambles after a new book reveals just how old Geralt really is Geralt of Rivia goes head to head with a Witcher from another school in a new comic from X-Men and Flash writer Si Spurrier Geralt of Rivia goes head to head with a Witcher from another school in a new comic from X-Men and Flash writer Si Spurrier LatestNosferatu ending explained: your biggest questions answeredSee more latest► Latest Nosferatu ending explained: your biggest questions answered Nosferatu ending explained: your biggest questions answered Nosferatu ending explained: your biggest questions answered See more latest► Most PopularThis nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC tooLeague of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane"After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarmingJames Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed"Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digitalEscape the horrors of family time this holiday with Slitterhead’s first ever discountNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneYou might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeathThe team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about itNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief"Warner Bros. is inexplicably delisting a bunch of games without warning, again, and devs are once again distraught: “We are heartbroken” Most PopularThis nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC tooLeague of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane"After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarmingJames Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed"Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digitalEscape the horrors of family time this holiday with Slitterhead’s first ever discountNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneYou might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeathThe team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about itNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief"Warner Bros. is inexplicably delisting a bunch of games without warning, again, and devs are once again distraught: “We are heartbroken” Most PopularThis nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC tooLeague of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane"After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarmingJames Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed"Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digitalEscape the horrors of family time this holiday with Slitterhead’s first ever discountNosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted oneYou might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeathThe team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about itNosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief"Warner Bros. is inexplicably delisting a bunch of games without warning, again, and devs are once again distraught: “We are heartbroken” Most Popular This nifty gadget turns any M.2 SSD into a portable drive, but it’s great for when you’re upgrading your PC too League of Legends co-creator responds to report that Arcane was a “financial miss,” says “people think we make things like Arcane to sell skins, when in reality we sell skins to make things like Arcane” After hours of number-crunching, one Marvel Rivals player has laid out the true meta – and Iron Fist’s ranking feels alarming James Gunn says his DC shows will likely stick to the “one episode a week” schedule moving forward: “It affords a quality show an opportunity to be discussed” Just two weeks after its theatrical release, Lord of the Ring: The War of Rohirrim is heading to digital Escape the horrors of family time this holiday with Slitterhead’s first ever discount Nosferatu should “feel like a love triangle” according to star Lily-Rose Depp, albeit a twisted one You might be ready for Elden Ring: Nightreign, but not as ready as this streamer who completed the RPG like it was a roguelike – 207 bosses, random items, and permadeath The team behind the unofficial Zelda Ocarina of Time PC port just modernized another Nintendo 64 classic, and the original creator is “very happy” about it Nosferatu’s Bill Skarsgård was so happy to shed the Orlok character when filming wrapped: “It was an immense sense of relief” Warner Bros. is inexplicably delisting a bunch of games without warning, again, and devs are once again distraught: “We are heartbroken” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS 1Nemesis review: “A magical sense of tension” 1Nemesis review: “A magical sense of tension” 1 Nemesis review: “A magical sense of tension” 2Arcs review: “A whole lot of game in a small package” 2Arcs review: “A whole lot of game in a small package” 2 Arcs review: “A whole lot of game in a small package” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3 Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4 Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5 Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1 Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2 Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3 Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4 The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5 Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1 Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2 Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3 Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4 Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5 Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”