Ubisoft CEO says "I expect a lot from gen AI in our games" and thinks it'll make them feel "more alive and richer"

GamesUbisoft CEO says “I expect a lot from gen AI in our games” and thinks it’ll make them feel “more alive and richer"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. GamesUbisoft CEO says “I expect a lot from gen AI in our games” and thinks it’ll make them feel “more alive and richer"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. (Image credit: Ubisoft) Ubisoftis doubling down on its plans to integrate generative AI in its games, and CEO Yves Guillemot also believes it might be used to “automatize” parts of certain jobs at the company. Nonetheless, as part of Ubisoft’s latestfinancial report, the company highlighted its continued investment in “the potential of new technologies that can open new frontiers for creativity and players' experience, especially Generative AI.” The company adds that “beyond several ongoing internal projects, Ubisoft also partners with leading AI companies on joint initiatives.” In a Q&A with investors following the release of these financial results, Guillemot said that “We have two groups working on gen AI. One pool to the different jobs that we have - marketing, sales, IT, legal, and all the other jobs - where we look at how we can be more efficient, and how we can automatize a certain number of things. That’s coming along quite well, with good systems to improve our efficiency there.” The other group, of course, is focused on “how we can improve the quality of our games, in making those games more alive. So we did present a new NPC at the last conference. It was well appreciated, and it showed what we will be able to do in our games that will make them more alive and richer. So I expect a lot from gen AI in our games, to make our games more interesting and for people to really have a personalized experience.” It’s probably too soon to expect these sorts of NPCs to start showing up inAssassin’s Creed ShadowsorStar Wars Outlawsthis year, but there are a whole lot ofupcoming Ubisoft gameson the horizon. It seems the company is committed. Cyberpunk 2077 quest lead says CDPR has explored AI generation, but bots just can’t compare to writers: “The gap in quality, specifically, is huge.” Sign up to the GamesRadar+ Newsletter Weekly digests, tales from the communities you love, and more See more Games News More about gamesPlanescape: Torment was a revolutionary RPG, but many of its devs had no experience with the D&D campaign it was based on: “What the f*ck is that?“Elder Scrolls modders have released a playable part of the ambitious Project Tamriel, which aims to recreate all of the beloved RPG’s regions in MorrowindLatestI didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tastySee more latest► More about gamesPlanescape: Torment was a revolutionary RPG, but many of its devs had no experience with the D&D campaign it was based on: “What the f*ck is that?“Elder Scrolls modders have released a playable part of the ambitious Project Tamriel, which aims to recreate all of the beloved RPG’s regions in MorrowindLatestI didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tastySee more latest► More about gamesPlanescape: Torment was a revolutionary RPG, but many of its devs had no experience with the D&D campaign it was based on: “What the f*ck is that?“Elder Scrolls modders have released a playable part of the ambitious Project Tamriel, which aims to recreate all of the beloved RPG’s regions in Morrowind More about games Planescape: Torment was a revolutionary RPG, but many of its devs had no experience with the D&D campaign it was based on: “What the f*ck is that?“Elder Scrolls modders have released a playable part of the ambitious Project Tamriel, which aims to recreate all of the beloved RPG’s regions in Morrowind Planescape: Torment was a revolutionary RPG, but many of its devs had no experience with the D&D campaign it was based on: “What the f*ck is that?” Planescape: Torment was a revolutionary RPG, but many of its devs had no experience with the D&D campaign it was based on: “What the f*ck is that?” Elder Scrolls modders have released a playable part of the ambitious Project Tamriel, which aims to recreate all of the beloved RPG’s regions in Morrowind Elder Scrolls modders have released a playable part of the ambitious Project Tamriel, which aims to recreate all of the beloved RPG’s regions in Morrowind LatestI didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tastySee more latest► Latest I didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tasty I didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tasty I didn’t know how badly I wanted to grill and gobble up monsters until this upcoming survival roguelike made it look so tasty See more latest► Most 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Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS 1Nemesis review: “A magical sense of tension” 1Nemesis review: “A magical sense of tension” 1 Nemesis review: “A magical sense of tension” 2Arcs review: “A whole lot of game in a small package” 2Arcs review: “A whole lot of game in a small package” 2 Arcs review: “A whole lot of game in a small package” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3 Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4 Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5 Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1 Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2 Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3 Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4 The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5 Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1 Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2 Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3 Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4 Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5 Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”