Viral $10,000+ Summer Game Fest billboard paying respects to fallen Hi-Fi Rush and Redfall studios nearly put Xbox boss Phil Spencer on blast, but "it's about the people, our friends who got laid off"

GamesSummer Game Fest 2024Viral $10,000+ Summer Game Fest billboard paying respects to fallen Hi-Fi Rush and Redfall studios nearly put Xbox boss Phil Spencer on blast, but “it’s about the people, our friends who got laid off"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. GamesSummer Game Fest 2024Viral $10,000+ Summer Game Fest billboard paying respects to fallen Hi-Fi Rush and Redfall studios nearly put Xbox boss Phil Spencer on blast, but “it’s about the people, our friends who got laid off"When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. When you purchase through links on our site, we may earn an affiliate commission.Here’s how it works. (Image credit: Tango Gameworks) A billboard paying tribute to shuttered game studios and “everyone laid off” was placed right outside one of the most popular hotels aroundSummer Game Fest, after the CEO of game publisher New Blood Interactive decided it’d be “way cooler than just throwing up an ad for one of our games.” “We love you. We miss you. We hate money.”An electronic billboard from New Blood Interactive in downtown LA mourns the closure of Arkane Austin, Tango Gameworks, Roll7, Sony’s London Studio, Volition and more “Gone but not forgotten” pic.twitter.com/1zCeD4KEEwJune 7, 2024 “We love you. We miss you. We hate money.”An electronic billboard from New Blood Interactive in downtown LA mourns the closure of Arkane Austin, Tango Gameworks, Roll7, Sony’s London Studio, Volition and more “Gone but not forgotten” pic.twitter.com/1zCeD4KEEwJune 7, 2024 They’d originally considered something a bit more confrontational, with Oshry recalling: “People started suggesting, ‘You should take shots at the execs. Put a picture of Phil Spencer up there and be like, ‘Hey man, what the fuck?'” However, they soon realized that this wasn’t the message they wanted to send. “I was like, ‘Wait a second. Sure, that would probably get us a lot of publicity. And it would be funny. But why would we make it about them? It’s not about them,'” Oshry explains. “‘It’s about the people, our friends that got laid off. Let’s do a tribute to all our friends at studios that got laid off.'” Oshry adds that he doesn’t know if the billboard is “cost-effective,” but ultimately, “If you can take the biggest canvas, you can make that a tribute to your friends. I think that’s way cooler than just throwing up an ad for one of our games.” Sign up to the GamesRadar+ Newsletter Weekly digests, tales from the communities you love, and more Microsoftconfirmed it was shutting down Redfall studio Arkane Austin and Hi-Fi Rush developer Tango Gameworks just last month. Last year, Xbox’s vice president of games marketing, Aaron Greenberg, saidHi-Fi Rush had been “a breakout hitfor us and our players in all key measurements and expectations,” and that the company “couldn’t be happier” with what Tango Gameworks achieved, so it was quite a shock to see it get closed down so soon after. Resident Evil’s creator and the founder of Tango,Shinji Mikami, called the news “sad.” Last month also sawindustry anger over GTA 6 publisher’s closure of two acclaimed studios. 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“Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams’ disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams’ disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS1Nemesis review: “A magical sense of tension"2Arcs review: “A whole lot of game in a small package"3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure"4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years"5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths"1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show"2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie"3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action"4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien"5Nightbitch review: “Amy Adams’ disappointing dark comedy is all bark and no bite"1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat"2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses"3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist"4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands"5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” GAME REVIEWSMOVIE REVIEWSTV REVIEWS 1Nemesis review: “A magical sense of tension” 1Nemesis review: “A magical sense of tension” 1 Nemesis review: “A magical sense of tension” 2Arcs review: “A whole lot of game in a small package” 2Arcs review: “A whole lot of game in a small package” 2 Arcs review: “A whole lot of game in a small package” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 3 Path of Exile 2 review: “A stellar start to a thrilling and brutal dark adventure” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 4 Indiana Jones and the Great Circle review: “The best adventure Indy has embarked on in over 30 years” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 5 Marvel Rivals review: “So preoccupied with trying to be like Overwatch that it forgets to play to its own strengths” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 1 Sonic the Hedgehog 3 review: “Keanu Reeves as Shadow is wasted whilst Jim Carrey steals the show” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 2 Mufasa: The Lion King review – “It’s no Hakuna Matata but this Disney origin story is a class above the 2019 movie” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 3 Kraven the Hunter review: “The insistence on an R-rating helps save this, with a decent helping of bloodthirsty action” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 4 The Lord of the Rings: The War of the Rohirrim review – “An uninspired expansion of the most iconic screen take on Tolkien” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 5 Nightbitch review: “Amy Adams' disappointing dark comedy is all bark and no bite” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 1 Doctor Who 2024 Christmas special review: “Ncuti Gatwa is as magnetic as ever in this delightful festive treat” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 2 Secret Level review: “An uneven experience with serious highlights that ultimately make up for the misses” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 3 Skeleton Crew review: “Perfectly captures the vibes of classic Star Wars with a swashbuckling twist” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 4 Creature Commandos review: “James Gunn’s heartwarming, R-rated tale about super-monsters proves that the DCU is in good hands” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place” 5 Cobra Kai season 6, part 2 review: “Returns to the sort of hard-hitting form that made it such a fan favorite in the first place”